This brand wanted to elevate its existing bulk labels into a more premium, apothecary-inspired system while staying true to its sustainable, California-rooted identity.
The redesign refined the color palette with softer, natural tones and introduced a structured label system using clear hierarchy, sections, borders, seals, and icons to improve readability and product differentiation.
The final master label is production-ready and adaptable across containers, providing Greatfill with a flexible foundation for future products and scents.