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I started this self-initiated project with a simple challenge: how do you make a rental-property brand feel connected to its world without reaching for the usual roofline or building icon?
I kept coming back to two ideas: access and space. A key represents the first; a floor plan represents the second. I brought them together in a compact symbol: a key whose head contains three rooms.
From there, I wanted the idea to do more than sit beside a wordmark. The rooms became a repeating pattern, the geometry informed the icon set, and the same shape guided a small logo animation. I also built out the wider identity across color, typography, product screens, social assets, and physical touchpoints, with guidelines to keep it consistent.
The part I found most interesting was making one idea work at different scales, from a tiny app icon to a broader visual system while keeping the result calm and clear.
Plotvera is a concept project, so the applications are illustrative rather than launch materials. I made it to explore how a focused brand idea can carry through an entire system.
I’d love to know: which detail makes the idea click for you. The key, the rooms, or the way the symbol carries into the system?
Amazing work!
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Aryna, that golden symbol pops so nicely against the plum background ✨
Second Serve Club — Exploring Visual Identity Through AI & Design.
For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.
I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.
From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.
An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.
Designed by me. Visualised with AI. 🎾
Full brand identity case study coming soon.
#BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT
The SS mark stamped into the tennis ball felt is a great detail. Looks very real on the clay court.
Made these 2 concepts for a furniture shop, Rumah Home, a boutique store specialising in Indonesian-inspired furniture and homewares. “Rumah” means “house” in Indonesian, so the idea was to make the name itself feel like home.
Concept 1: An arched doorway frames an interlocked R and H, with sharp geometric details softened by a rounded shape. The olive and terracotta tones nod to Indonesian timber, clay and handcrafted pieces.
Concept 2: The letters turn into furniture: a bedside table, a seat and a lamp. Fine linework keeps it modern, and the handwritten “home” adds warmth.
Beautiful concept! The arched doorway idea is so clever - it instantly makes the word "Rumah" feel like a home. Concept 1 feels more premium and clean to me, the arch with the monogram is very memorable. Great storytelling behind the logo.