pro
Bella Brillantes
Marrying Creativity and Strategy for Fun Brands ✨
You've tasted the chocolate. Now, you want to see where it grows 🌳
Meet Nasam-it Farm, a family cacao farm in the Philippines, planted in 1960 by a grandfather who was told tobacco would pay better. His granddaughter brought the grove back as a bean-to-bar brand. Nasam-it is Ilocano for "sweet." The problem: Mimi spends her days fermenting, drying, and roasting, not on her phone 24/7, so inquiries go unanswered. Every missed message is a lost visit, and lost income for the farmers who tend the farm.
So I designed and built a booking experience in that answers for her. Guests explore the farm in 3D, see what's happening this season, and choose a farm tour, a bean-to-bar workshop, or a volunteer day. The price updates as the group grows, a 30% deposit holds the date, and they're confirmed without a single message. By the time Mimi is back from the grove, the bookings are already waiting.
I started with her, not the screens: her schedule, her signal, the quirks of a real farm (harvest-only volunteer days, group sizes, deposits to stop no-shows). The look comes from the farm itself, with cacao-pod maroon, banana-leaf green, and copy that sounds like a place rather than a platform.
Check it out: https://nasam-itfarm.lovable.app/
(https://nasam-itfarm.lovable.app/)Booking made sweet! 🍫 #lovablechallenge
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In true ADHD fashion, I’ve spent approximately FOREVER setting up my online portfolio (https://www.bellabrillantes.com/), something I could have probably made in a weekend (Plot twist: I actually finished the whole thing over the weekend 😮💨)
So here’s my little corner of the internet, a home for my creative work, curiosities, rabbit holes, creative detours, and things I make simply because they amuse me hehe 🧡
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A year ago, I moved from our i18n team at Canva, where I led and supported template campaigns built around cultural insights, local context, and the nuances of how people celebrate, communicate, and create across different locales.
Now, on Growth, my design team's starting point looks different. We work mainly from SEO data, search behavior, and signals around what people are actively looking for 👀
Different insight. Different source. Same creative process: find the signal, ground it in real-world research, understand the person behind it, and turn that understanding into something useful, relevant, and worth creating.
It’s honestly been interesting to see how changing the input can change the output, while the fundamentals of good design stay surprisingly the same.
Here’s a look at what my team has been making so far this year! ✨
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Disclaimer: Performance metrics shown are illustrative and for presentation purposes only
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Charcoal & Friends - Brand Identity & Social Media Design
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