Illustration Projects in MassachusettsIllustration Projects in MassachusettsI didn’t design drink mixes. I designed the party.”
A fully merchandised, Americana-inspired cocktail experience built to win in under 3 seconds on shelf.
This system transforms simple slush mix pouches into a grab-and-go celebration, complete with coordinated straws, cups, and a “party-in-a-bag” cooler that turns product into an instant occasion.
Every element was designed to:
Command attention with bold, high-contrast color blocking
Feel giftable, not just functional
Merchandise as a ready-made display, not a single SKU
Reinforce a clear, seasonal story (summer, 4th of July, hosting)
The result: a product line that doesn’t wait to be explained, it signals the experience immediately 
