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Xoto brand identity and logo design for a B2B data intelligence and analytics platform. Built on Intelligence in Motion: a 45° angle and an X that turn data into direction.
Visual identity and brand system for SaaS and tech.
Visit full case study: https://www.behance.net/gallery/254709921/Xoto-Brand-Identity-Data-Intelligence-Branding
The 45 degree X reads well at small sizes, which matters a lot for a data product icon. Clean system.
thanks!
Intelligence in motion with the 45 degree angle is a clear idea, and the X built from it reads at small sizes, which is where most data brands fall apart. How does the angle carry into the product UI, or does it stay in the brand layer?
Yes it does, 45 degree angle also carries the brand ui through out.
You can check the full case study here: https://www.behance.net/gallery/254709921/Xoto-Brand-Identity-Data-Intelligence-Branding
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