Experimenting with different textures for hero sections.
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Hero section exploration
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New case study: the landing page for REVAI, a concept AI sales platform.
The brief I gave myself was structural, not decorative: design a page where every section earns the next one. Hero makes one claim and gets out of the way. The value proposition comes before any feature gets named — because a feature nobody understands yet is just noise. Proof (testimonial, logos) sits right before the final ask, not scattered earlier where it does nothing.
Art direction followed the same logic — high contrast where the page needs to make a claim, quieter and more editorial where it needs to build trust. The layout isn't there to look good in isolation. It's there to move someone from "what is this" to "I trust this" in one scroll.
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I believe that simple interactions like these set apart brands that only have a static button. Yes, it’s simple, but it conveys a level of attention and detail that not all brands show, and from my point of view that’s a differentiator.
Your product or service may be very good, and I think that should be reflected in every aspect—including a button on your website.
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