Which layout better communicates software & data intelligence?
I'm testing two directions for a ClimateTech brand transforming wildfire risk data into actionable insights.
Left: Digitized image with a data-stream pattern.
Right: Traditional imagery
Both use the same headline, but...
Progressive disclosure in B2B web design.
Instead of cluttering a feature section with static paragraphs, this pattern keeps the layout pristine while revealing key context on hover.
Clean structure first, detail on demand.
Testing micro-interactions and animation for SaaS interfaces.
Redesign of the hero section for Total Containers, a company dedicated to selling containers for transport and habitable modules.
What do you think of the change?
Most B2B websites don't have a design problem. They have a positioning problem.
I recently saw two different Fractional CFO firms using the exact same homepage headline:
❌ "Fractional CFO Services for Growing Businesses."
If your competitors can copy-paste your primary headline...
A practice I did this morning to exercise art direction and layout.
Editorial design is something I really enjoy and try to incorporate into web design whenever a project allows it. In these kinds of exercises, I like to start by looking at photos and images, and when one catches...
