Umer Farooq
Graphic Designer | Logo Design & Brand Identity
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Recently, I had the opportunity to develop a logo and complete branding concept for AUDIQUE, a sound-focused brand.
The creative direction was built around simplicity, movement and the visual language of sound. I developed an abstract geometric symbol inspired by audio waves, paired with clean rounded typography and a vibrant orange-to-coral colour palette.
The objective was to create an identity that feels modern, recognizable and versatile while maintaining a distinctive visual personality.
From the initial concept to the final visual direction, every element was designed to work together as one cohesive identity.
Looking for a logo designer who understands your vision?
I'd love to learn about your business, understand your goals and turn your ideas into a meaningful visual identity.
What do you think of this AUDIQUE concept? I'd love to hear your feedback!
For branding inquiries, feel free to send me a message.
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WETIQ — Brand Visual SystemThis project focuses on developing a complete visual system for WETIQ, transforming the existing logo into a cohesive and recognizable brand experience.
The goal was to establish a consistent visual language that communicates innovation, precision, and modern technology through carefully considered design elements.
The project explores how a single logo can become the foundation of a broader identity system that works seamlessly across different applications.
A refined color palette was developed to create a strong visual presence, balancing dark, sophisticated tones with clean neutrals and subtle accent colors.
Typography plays an essential role in the system, bringing clarity, structure, and a contemporary feel to the brand's overall presentation.Geometric compositions, structured layouts, and subtle digital-inspired graphics were introduced to reinforce the technological character of the identity.
The visual system was extended across stationery, including business cards, letterheads, envelopes, and other corporate materials, maintaining consistency throughout each application.
Digital applications were explored through website layouts, mobile interfaces, and branded screens, demonstrating how the identity could translate into modern digital environments.
Product packaging and branded merchandise were also incorporated to showcase the flexibility of the visual language across physical touchpoints.
Corporate signage, presentation materials, and communication assets further demonstrate how the identity can maintain a unified appearance across professional settings.
Realistic mockups were created to present the design in context, highlighting logo placement, material details, typography, and the relationship between each brand element.
The final outcome is a cohesive visual identity presentation that demonstrates the versatility of the WETIQ logo and establishes a consistent foundation for future brand applications.
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WETIQ — Brand Visual System
This project focuses on developing a complete visual system for WETIQ, transforming the existing logo into a cohesive and recognizable brand experience.
The goal was to establish a consistent visual language that communicates innovation, precision, and modern technology through carefully considered design elements.
The project explores how a single logo can become the foundation of a broader identity system that works seamlessly across different applications.
A refined color palette was developed to create a strong visual presence, balancing dark, sophisticated tones with clean neutrals and subtle accent colors.
Typography plays an essential role in the system, bringing clarity, structure, and a contemporary feel to the brand's overall presentation.
Geometric compositions, structured layouts, and subtle digital-inspired graphics were introduced to reinforce the technological character of the identity.
The visual system was extended across stationery, including business cards, letterheads, envelopes, and other corporate materials, maintaining consistency throughout each application.
Digital applications were explored through website layouts, mobile interfaces, and branded screens, demonstrating how the identity could translate into modern digital environments.
Product packaging and branded merchandise were also incorporated to showcase the flexibility of the visual language across physical touchpoints.
Corporate signage, presentation materials, and communication assets further demonstrate how the identity can maintain a unified appearance across professional settings.
Realistic mockups were created to present the design in context, highlighting logo placement, material details, typography, and the relationship between each brand element.
The final outcome is a cohesive visual identity presentation that demonstrates the versatility of the WETIQ logo and establishes a consistent foundation for future brand applications.
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Fleur — Rooted in nature, made for life. 🌱
Inspired by the beauty of nature, Fleur brings together simplicity, elegance, and a timeless visual identity designed to feel natural and meaningful.
The goal was to create a brand that reflects the harmony between nature and everyday living, using thoughtful design choices to communicate freshness, warmth, and authenticity.
From the logo to the overall visual direction, every detail was carefully considered to create an identity that feels organic, refined, and memorable without unnecessary complexity.
Fleur represents more than just a name. It reflects a lifestyle inspired by nature, where simplicity meets beauty and every detail has a purpose.
A well-crafted brand identity doesn't just make a brand look good; it helps communicate its personality, values, and story through a consistent visual language.
Have a brand idea waiting to bloom? 🌿 Let's turn your vision into a distinctive brand identity. DM me to start your branding journey.
#BrandIdentity #LogoDesign #VisualIdentity
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