Umer Farooq
Designing future-proof logos for startups.
A logo designed to feel calm, balanced, and intentional.
For this Yoga identity, I focused on simplicity — combining an abstract human form with clean typography to create a mark that feels peaceful, modern, and memorable.
Good branding doesn’t need to be complicated. Sometimes, removing what isn’t needed makes the idea stronger.
Any thoughts about design ot motion graphics ? Lemme know in the comment section . Looking forward to work with more clients
2
70
A visual identity built around balance, movement, and simplicity.
For Yoga, I created a minimalist logo system designed to feel calm, recognizable, and timeless — with a symbol that reflects movement and meditation without relying on cliché yoga visuals.
From concept to final presentation, every detail is designed with purpose.
Logo Design • Brand Identity
Designed by Umer Farooq — Branding by Umer
Need a logo that feels distinctive and built for your brand?
DM me or email brandingbyumer@gmail.com (mailto:brandingbyumer@gmail.com)
0
71
A strong brand starts with a clear idea — and good design turns that idea into something people can recognize, remember, and connect with.
For me, branding is never just about creating a logo and choosing a few colors. It is about understanding what makes a brand different and translating that personality into a visual identity that feels intentional, consistent, and timeless.
Every element has a role to play. From the logo construction and typography to the color palette, spacing, layouts, and supporting graphics, each decision is carefully considered to create a system that works beyond a single presentation.
I believe the best identities are often the ones that don't need unnecessary complexity. Clean typography, thoughtful proportions, strong concepts, and purposeful details can create a visual language that feels confident without trying too hard.
This project is another example of that approach — taking a simple concept and developing it into a complete visual direction that can work across digital platforms, print, packaging, social media, and other brand touchpoints.
As a logo and brand identity designer, my goal is to create work that doesn't simply look good today, but gives a brand a foundation it can continue to build on tomorrow.
Branding by Umer — Logo Design & Complete Brand Identity.
Have a brand idea that needs a visual identity?
0
112
WAVORA — Logo Design ✦
A bold, modern identity built around a distinctive interlocking symbol that represents movement, connection, and forward momentum.
The vibrant orange and electric blue palette adds energy and personality, while the clean custom wordmark keeps the identity contemporary and memorable.
Designed to be simple, scalable, and instantly recognizable across digital and print applications.
Umer — The Designer
Logo Design • Brand Identity • Visual Systems
1
161