Umer Farooq's Work | Contra
Work by Umer Farooq
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Umer Farooq
Minimalist logo design & Brand Identity
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Kraig M
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Nicolas P
Karachi, Pakistan
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Karachi, Pakistan
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A bold, minimal logo concept built around the letter X, designed to create a distinctive visual mark for OXIMA. The custom X adds character, balance, and recognition while keeping the overall identity clean, modern, and versatile. Designed with simplicity in mind — because a strong logo doesn’t need to say more, it needs to be remembered.
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Wavora is a modern brand identity built around simplicity, confidence, and a distinctive visual character. The logo is designed to create an immediate impression while remaining clean and versatile. The logo concept focuses on creating a memorable symbol that feels contemporary and refined. Every element is carefully balanced to maintain a strong yet effortless appearance. The visual language of Wavora combines minimal forms with smooth proportions, giving the identity a sense of movement and modernity. This makes the logo recognizable without unnecessary complexity. Typography plays an important role in the identity, using a clean and sophisticated style that complements the logo mark. The lettering maintains clarity while adding personality to the overall brand. The color direction is intentionally refined, allowing the identity to feel premium and adaptable. The logo can also translate effectively into monochrome applications when needed. Wavora's identity is designed to remain consistent across different brand touchpoints, including digital platforms, packaging, stationery, social media, and marketing materials. Overall, the Wavora logo represents a balance between simplicity and impact. It is a timeless identity created to help the brand look distinctive, professional, and memorable.
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Wavora is a modern brand identity built around simplicity, confidence, and a distinctive visual character. The logo is designed to create an immediate impression while remaining clean and versatile. The logo concept focuses on creating a memorable symbol that feels contemporary and refined. Every element is carefully balanced to maintain a strong yet effortless appearance. The visual language of Wavora combines minimal forms with smooth proportions, giving the identity a sense of movement and modernity. This makes the logo recognizable without unnecessary complexity. Typography plays an important role in the identity, using a clean and sophisticated style that complements the logo mark. The lettering maintains clarity while adding personality to the overall brand. The color direction is intentionally refined, allowing the identity to feel premium and adaptable. The logo can also translate effectively into monochrome applications when needed. Wavora's identity is designed to remain consistent across different brand touchpoints, including digital platforms, packaging, stationery, social media, and marketing materials. Overall, the Wavora logo represents a balance between simplicity and impact. It is a timeless identity created to help the brand look distinctive, professional, and memorable.
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Datura — where nature meets simplicity. 🌿 A bold yet minimal identity crafted to capture the essence of nature, growth, and freshness through a distinctive visual language. The flowing forms within the symbol create a subtle connection to leaves and natural movement, giving the logo an organic yet contemporary character. The deep green tone reinforces feelings of sustainability, harmony, and trust, while the clean typography keeps the identity strong and memorable. Overall, Datura represents a balance between nature and modern design — creating a visual identity that feels fresh, purposeful, and timeless.
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