Umer Farooq
Strategic Brand Identity System & Logo Design
POLL is live. 📻✨
A vintage-inspired brand identity designed to bring a playful, nostalgic personality to a modern polling and community platform.
From the logo and typography to posters, packaging, printed materials, and digital touchpoints — every element was crafted to feel like a modern brand with a classic soul.
The challenge was keeping the identity fun and recognizable while translating the POLL logo into a consistent retro visual system across different applications.
Logo Design • Brand Identity • Vintage Art Direction
More coming soon. ✦
#BrandIdentity #LogoDesign #Branding
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Introducing MOVA — a bold, minimal identity built for the streetwear world. 🖤⚡
The custom M monogram represents movement, confidence, and a distinctive urban attitude, paired with a sharp italic wordmark for a dynamic feel.
Clean. Bold. Unapologetic.
MOVA — made to move different.
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Logo Concept – SWID
The SWID logo is built around a bold and minimal letter "S", representing the brand's name while creating a strong and recognizable visual identity.
The defining feature of the mark is the lightning bolt formed through negative space in the center of the icon. This hidden element symbolizes speed, power, energy, and performance—the qualities that define modern footwear designed for people always on the move.
The sharp geometric cuts enhance the feeling of motion, while the clean curves maintain balance and simplicity. This combination gives the logo a dynamic appearance without sacrificing versatility.
The bold wordmark complements the icon with a confident, athletic personality, making the identity suitable for everything from shoe boxes and hang tags to footwear labels, shopping bags, and digital branding.
Design Symbolism
S Monogram: Represents the brand name, SWID.
Negative Space Lightning Bolt: Symbolizes speed, energy, agility, and performance.
Geometric Construction: Reflects precision, innovation, and modern craftsmanship.
Bold Typography: Communicates strength, confidence, and durability.
Orange & White Palette: Orange expresses energy, enthusiasm, and movement, while white represents simplicity, quality, and clarity.
The result is a memorable and scalable identity that captures the spirit of a contemporary footwear brand built for performance and everyday style.
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Designed this logo for SOVARA — a bold and expressive brand built around creativity, movement, energy, and modern lifestyle.
The logo mark uses fluid, organic forms to create a sense of motion and connection, giving SOVARA a distinctive personality that feels both playful and confident. The strong visual contrast makes the identity instantly recognizable, while the simple, memorable symbol allows it to work seamlessly across digital and physical applications.
From packaging and apparel to social media, signage, and marketing materials, the identity was designed to remain bold, flexible, and memorable across every touchpoint.
Logo Design • Brand Identity • Visual Direction • Branding System
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