So excited to see Creative Intelligence 2026 by @Contra Labs out in the world!
At @Heed Collective , we had the pleasure of designing both the website and the report. We’re incredibly grateful for this collaboration!
Our creative exploration started with a question:
What does Creative Intelligence mean today?
We believe it lives at the intersection of creativity and analysis, imagination and insight.
We translated this into a visual story that begins in space — vast, dreamy, full of possibility — and gradually moves closer to Earth, grounding imagination in something tangible and human.
Huge congrats to the whole team, @Erin Horner, @Ben Huffman, @Mark Vassilevskiy, @Alex Karpodinis, @Stacy · Heed Collective, @Heed Collective , and the entire @Contra Labs team 👏
The slow descent from space down into a flower field is a lovely way to answer what Creative Intelligence means. Spicy question for the team: a report about creativity and analysis opens on pure mood. Is the first screen the best place for the insight, or the reward for scrolling?
What a beautiful website the only thing I noticed that I would change is having the scrolling nudge in the correct direction so that you're not stuck in between scroll beats. That's just my personal preference.
Designing a report site that bridges heavy data analytics with high-end editorial storytelling takes serious art direction chops that layout structure is spotless!
The Creative Intelligence 2026 report site is beautiful. The idea of starting in space and moving closer to Earth really comes through. Lovely work.
Kelvin
I’ve genuinely been studying this website detail by detail. The motion, transitions and visual rhythm are so beautifully resolved. Such an impressive piece of work.