I crafted the visual identity and website design for Waymaker Lean Consulting, a consulting brand in the US founded by Mr. Jon.

I worked with Avitari to develop a visual identity from the single variation logo they had into a visual identity for the brand.

I worked closely with the client to craft a unique logo that reflects community, elegance and modernity.

For this project I helped the client in defining the brand values, branding strategy, naming and visual identity development.

The goal of the project was to create a functional and elegant logo for a highend facial spa for antiageing treatments, below is the logo rationale

The logo combines various elements which can be seen below, the logo is designed to feel high-end and elegant. The selected typeface is a modern and clean