Martha Krejci Visual Identity and Website Redesign

Victor Elera

Verified

About the project

This is a visual identity and website redesign for the Martha Krejci brand, Martha wanted a bolder and more fun approach to her brand. She emphasized that she wanted something impactful and already had a specific color palette in mind, which we kept. I designed the logo to look modern, dynamic, and eye-catching without feeling too childish. She loved it from the very first moment she saw it, before the presentation meeting, we had a mood board discussion section to properly define the creative direction of the project to avoid back and forth.
Martha Krejci is a brand that help people accomplish sales and marketing goals, then they have very low cost, but high value laser focused courses that cover digital marketing, personal branding, and AI.
Need a logo design or a brand refresh? just click here I'd love to work with you!
Español
Este es un rediseño de identidad visual y sitio web para uno de mis proyectos recientes, Martha quería un enfoque más audaz y divertido para su marca. Hizo hincapié en que quería algo impactante y ya tenía una paleta de colores específica en mente, ya que era un cambio de marca, diseñé el logotipo para que pareciera moderno, dinámico y llamativo sin parecer demasiado infantil. Le encantó desde el primer momento que lo vio, antes de la reunión de presentación, tuvimos una sección de discusión de tablero de ideas para definir adecuadamente la dirección creativa del proyecto para evitar retrocesos.
Martha Krejci es una marca que ayuda a las personas a lograr las ventas y objetivos de marketing, entonces tienen muy bajo costo, pero de alto valor láser enfocado cursos que cubren el marketing digital, marca personal, y AI.
Brand Swag design
Brand Swag design

Website Design and Development

Here are some assets I created for the website, the last one is for courses cover, we had about 8+ of them
Here are some assets I created for the website, the last one is for courses cover, we had about 8+ of them

Website

I also worked on the website for the brand and here you can explore it www.withmartha.com
If you need a creative to help you craft a distinctive brand identity, feel free to reach out to me https://bio.site/eleradesignstudio
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What the client had to say

I hired Victor for a rebrand and a website alignment with the rebrand. He is brilliant with design and catching the "vibe" of the client, and then can translate it to the website itself as well instead of having to hire 2 people. So good!

Martha Krejci, Martha Krejci Company

Apr 7, 2025, Client

Posted Apr 8, 2025

This is a visual identity and website redesign for the Martha Krejci brand, Martha wanted a bolder and more playful approach to her brand.

Likes

1

Views

12

Timeline

Mar 17, 2025 - Apr 7, 2025

Clients

Martha Krejci Company

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