The first thing I did was to inquire more about the brand's identity and his personality in order to create a logo that truly reflects what he stands for, we had a series of conversations and I also went ahead to study and observe his competitors and some other brands he admired

After making tons of sketches, finally it was time to present the final idea, the logomark was approved but the wordmark was met with objections, so I had to work on some more variations.

For the logomark, I went with a more blocky and bold form to make the logo look masculine, also used sharp edges to reflect innovation and professionalism, the overall feel of the logo aligns with the brand`s core values which are