Rufana Zade's Work | ContraWork by Rufana ZadeRufana Zade
Brand & Marketing Designer
AUREN – Luxury Fragrance Brand Identity
AUREN is a niche fragrance brand inspired by the quiet beauty of nature, light, and memory. The concept explores the emotional connection between scent and personal experiences, translating invisible atmospheres into a refined visual identity.
The branding direction combines elegant typography, warm earthy tones, editorial aesthetics, and a timeless visual language to create a distinctive luxury fragrance identity.
The goal was to create a sophisticated and memorable identity that reflects understated luxury, emotional storytelling, and the timeless character of niche perfumery. Enchantalia — Where Nature Meets Elegance..
Enchantalia is a haircare brand inspired by the beauty of nature and the magic of self-care. The visual identity combines elegant typography, botanical elements, and a refined color palette to create a timeless, premium feel.
From packaging design to cinematic visuals, every detail reflects the brand’s essence: natural beauty, elegance, and everyday luxury.
for more: https://www.behance.net/gallery/257617555/Enchantalia-Hair-Care-Branding-Packaging Crunchia – Brand Identity & Packaging Design
Developed a playful and eye-catching brand identity and packaging design for Crunchia, a tomato chips brand aimed at children and families. The project included a custom logo, vibrant packaging design, and a friendly tomato mascot to create a memorable and recognizable brand.
I also created realistic product mockups and lifestyle visuals to showcase the packaging and present the product in an engaging, market-ready way. Created the complete brand identity for Nerada, a natural tea brand — developing the visual direction and design elements that shape how the brand looks and feels across every touchpoint. The goal was a clean, organic aesthetic that reflects the brand's natural positioning and builds a consistent, recognizable identity.