Rufana Zade

Strategic Brands & standout Packaging

Ready for work

Rufana is ready for their next project!

Netherlands

Cover image for Choco Grove – A Natural Experience Infused with Emotional Fl...

Choco Grove – A Natural Experience Infused with Emotional Flavor This packaging series was designed for “Choco Grove,” a brand offering three distinct chocolate bars: plum-infused, hazelnut, and pure cacao. Each bar contains adaptogenic mushrooms to support energy, focus, and protein intake—translating natural power into a visual story. The hand holding a cacao pod illustration symbolizes authenticity and human connection. The color palettes reflect each flavor: Plum bar uses deep purples to evoke sweetness and emotional depth. Hazelnut bar features warm earthy tones for a nourishing, comforting feel. Cacao bar embraces rich browns to represent a bold, pure chocolate experience.

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Cover image for Crunchia – Playful Branding for Healthy Snacking This projec...

Crunchia – Playful Branding for Healthy Snacking This project showcases my approach to character-driven branding and emotionally intelligent packaging design. Crunchia is a fictional healthy snack brand designed to make nutritious choices feel fun, friendly, and accessible—especially for younger audiences and families. Each packaging concept features a cheerful food character (like a tomato or cheese wedge), designed to evoke warmth and playfulness. These characters are not just decorative—they serve as emotional anchors, helping children connect with the product through storytelling and visual empathy. Part 2 designs will also be shared.🫰

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YOULO Gift Cards—Personalized Designs for Every Moment A special collection of gift cards designed for YOULO Photo Studio, created to make every moment personal and memorable. Each card is tailored for a unique occasion—family memories, best friends, lovely pets, birthdays, Christmas, weddings, and couples. The concept focuses on simplicity, warmth, and connection. Minimal line illustrations paired with clean typography create a modern and emotional visual identity. Every detail was crafted to reflect the feeling behind each type of gift—because every relationship tells a different story.

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Cover image for Nerada Tea Branding & Packaging Design A complete rebranding...

Nerada Tea Branding & Packaging Design A complete rebranding for Nerada Tea, focusing on a minimal and sophisticated visual identity. The new design reflects freshness, nature, and calmness through clean aesthetics and refined packaging.

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