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Crunchia – Brand Identity & Packaging Design
Developed a playful and eye-catching brand identity and packaging design for Crunchia, a tomato chips brand aimed at children and families. The project included a custom logo, vibrant packaging design, and a friendly tomato mascot to create a memorable and recognizable brand.
I also created realistic product mockups and lifestyle visuals to showcase the packaging and present the product in an engaging, market-ready way.
A tomato mascot is a smart call for a kids' snack, it gives the brand something to animate on social and in store. Since parents are the ones buying, I'm curious how the back of pack handles ingredients and nutrition, that's usually where the playful look has to earn trust with...
Thank you 😊 The mascot varies depending on the flavour, with tomato, cheese, spring onion, and sea salt as the main priorities. All flavours are nutritious options for children. The key messages I want people to notice are that the product contains no additives and is crunchy,...
The tomato mascot with the little running legs is an absolute winner, it gives the brand a personality kids will actually remember. And the playful wordmark stretched across the bag ties the whole identity together.
Thank you 😊
Thank you😊
Beautiful work!
Ye le Jani Crunchia wali post ke liye copy-ready:
So playful and fun! Love the Crunchia brand identity — the tomato chips concept for children and families is super cute, especially those friendly mascot characters for each flavor. The packaging colors pop so well and that logo feels perfect. Awesome work!
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from the strategy to the visual identity, every decision has helped shape a more cohesive and distinctive world for iki.
almost there. excited to share more of the final result soon
Strong concept and thoughtful execution. The logo feels distinctive and communicates the brand identity clearly.
From the cover to what’s inside 👀
Thank you to everyone who voted in my cover test. This time, I’m trying two short previews of DCS 654: my library of 654 dessert-inspired colors and matching textures, with ready-made palettes for your own design work.
Which video makes you more curious to explore the library: A or B?
And what made you choose that one?
You can take a closer look here: https://dcs.mariya.design/
36 voted
61%
23 voted
39%
59 votes
Closed
I’d pick B. It makes the colors and textures feel more engaging and makes me want to explore the full library.
This is my biggest client success story of my carreer.
It's hard to capture 3+ years of work into a single use case page.
Though I gave it a try (it's never perfect 😉)
Read the use case here and let me know what you think of the work. Thanks!🤙🏻
Distilling three years of multidisciplinary work into one use case page is the real craft here, Tim. Long-term client relationships are the best portfolio proof there is. Congrats on the DeFi brand journey.