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Cover image for I turned one of my
I turned one of my notebook doodles into a whole brand identity. And honestly this was way more fun than I expected I usually work on UI/UX and digital products so I wanted to take a step back from screens and explore something completely different: illustration-led branding. I took my original FOODAS sketch and built an entire visual world around it from the logo and mascot illustrations to the color palette packaging, cups, and menus The goal wasn't to make it look perfectly polished and predictable I wanted it to feel playful, a little weird, and still premium. Now I'm curious about one thing: Can playful, imperfect illustrations make a brand feel more premium or do you think premium branding needs to be more minimal? I have a feeling designers will disagree on this one
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Cover image for What if a botanical brand
What if a botanical brand functioned as an archive rather than a catalogue? FLORAE is a speculative identity exploring the relationship between nature, observation, and time. Imagined as a living botanical archive, the brand documents the small, often overlooked changes through which growth reveals itself. Each specimen becomes a record. Each observation adds to a growing collection. Together, they form an evolving archive of botanical forms, patterns, and transformations. The visual identity draws from scientific documentation, editorial typography, organic textures, and a restrained botanical palette. Numbered observations, specimen records, and archival language establish a visual system that feels both analytical and alive, balancing the precision of documentation with the unpredictability of nature. Rather than presenting nature as something static to be collected, FLORAE treats it as something to be observed, interpreted, and continuously rediscovered.
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