What should I look for in a typographer's portfolio?
Look for a variety of styles and projects. Make sure they have experience with the type of work you need. Check if their designs capture attention and convey the right message.
How can I evaluate a typographer's expertise during an initial conversation?
Ask them about their creative process. Listen to how they explain their design choices. Evaluate their ability to understand and interpret your project's needs.
What details should be included in a typographer's project proposal?
The proposal should include a clear timeline. Make sure it outlines key deliverables and their process. Check if it aligns with your project's objectives.
How do I ensure a typographer understands my brand's voice?
Share your brand guidelines and previous work. Discuss the tone and emotion you want to convey. Ask them for their interpretation to ensure alignment.
What is the best way to communicate project expectations to a typographer?
Be clear and detailed about your project goals. Use visual references to illustrate your ideas. Regular check-ins can help both parties stay aligned.
How should I approach setting deadlines for a typographer?
Discuss an initial timeframe that works for both sides. Understand their workflow and account for revisions. Set firm, but realistic deadlines to ensure quality work.
What are some common deliverables to expect from a typographer?
Expect style guides, high-quality files, and revisions. They might also provide design concepts and font recommendations. Ensure these are detailed in your agreement.
How can I support a typographer in delivering their best work?
Provide all necessary information and resources. Be available to answer questions during the project. Giving feedback promptly can improve the final result.
What metrics or indicators should I use to evaluate the success of a typographer's work?
Assess if the design meets the project goals. Check audience engagement and feedback. Look for increased brand recognition or positive brand perception.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.