1 Collaborator

Mind The Lap is a productivity method built on a concrete premise: motivation gets you moving, but small actions keep you in motion Together with @Alessia Visicaro , we built a visual identity that translates this idea into a language made of laps, dots, and progression. The symbol is born from the lines of running tracks. The dot lettering transforms every word into a sum of minimum units. Images use the same treatment, bringing movement and consistency into a coherent visual system. Full case study dropping soon, can’t wait for you to see the whole process.

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591

Visual Identity for TheMissC

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Brand exploration for 5Elem Hi-Tech, a leading Chinese manufacturer of high-tech industrial hoses. With 40+ years of experience, the company delivers advanced solutions for oil & gas, fire safety, and agricultural sectors across 124 countries. The visual concept reflects engineering precision and tech innovation through a contemporary industrial lens.

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530

Logo Database (v8) 2025-26

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Antonio Calvino

Brand Designer · Research-First Identities