Antonio Calvino's Work | ContraWork by Antonio CalvinoAntonio Calvino
Brand Designer · Research-First Identities
From Archive, 4 yrs ago
RTC -Rebeliòn Tennis Club Mind The Lap is a productivity method built on a concrete premise: motivation gets you moving, but small actions keep you in motion
Together with @Alessia Visicaro , we built a visual identity that translates this idea into a language made of laps, dots, and progression.
The symbol is born from the lines of running tracks. The dot lettering transforms every word into a sum of minimum units. Images use the same treatment, bringing movement and consistency into a coherent visual system.
Full case study dropping soon, can’t wait for you to see the whole process. Visual Identity for TheMissC Brand exploration for 5Elem Hi-Tech, a leading Chinese manufacturer of high-tech industrial hoses.
With 40+ years of experience, the company delivers advanced solutions for oil & gas, fire safety, and agricultural sectors across 124 countries.
The visual concept reflects engineering precision and tech innovation through a contemporary industrial lens.
