Mind The Lap is a productivity method built on a concrete premise: motivation gets you moving, but small actions keep you in motion
Together with @Alessia Visicaro , we built a visual identity that translates this idea into a language made of laps, dots, and progression.
The symbol is born...
Polishing a project truly takes it to the next level. Attention to detail makes all the difference.
I was on a call with the owner of a major architecture firm in New York.
The founder spent the first 20 minutes talking about their philosophy and abstract concepts.
He was looking for a way to capture the soul of a space in their projects. They had a problem with the agencies...
"This logo is too cool for us."
A client rejected the most visually sophisticated option and...
...they were right!
It hurts to hear when the work is technically excellent, but their reasoning was solid: "We love it, but we're a mainstream brand and this just doesn't work for...
My set for Logo Archive
Logo Archive has always been a steady reference in the study and inspiration of every logo designer: an incredible archiving work that matters more than ever today.
These 9 logos are some of the ones I’m most attached to.
Which one is your favorite?
