Designing logotypes is one of the things I enjoy most about my job and one of the most rewarding.
This direction wasn't chosen by Soulty, a new Italian summer footwear brand.
We moved on to another proposal that worked better for them, and I agree with that choice.
But I still really like the work done here.
"Design is a young person's game."
I've been thinking about this a lot lately.
At 20, it seemed like a confirmation.
Today, at 33, the words make me feel a little anxious.
Not because I'm old, but because we work in an industry obsessed with innovation: new tools, new trends, new...
Summer has arrived in presentations too.
Unused custom logotype for a new Made in Italy summer footwear brand.
A New York-based founder of a large real estate consulting agency asked me to work on his rebrand.
He didn't want the look of a traditional agency. He wanted to convey the aesthetics and exclusivity of an ultra-luxury hotel.
His budget was $2,000 for "just a little logo...
