A little look at how Nazariya Living stands apart from its category.

On one side, familiar visual conventions. On the other, an identity with its own character, rooted in stories worth keeping.

We chose not to blend in. :)

Which side catches your eye?

That side with all the competitor logos in one grid is the slide I'd steal for a client presentation. Nothing explains "why this direction" faster than showing the sea of sameness first. The navy seal wins easily after that.

Tallisto: brand identity for an AI accounting SaaS that closes the monthly books. A concept project.

The mark comes from a medieval tally stick. In 12th-century England a debt was recorded by cutting notches into a stick, then splitting it in two. Each side kept a half, and if the halves matched, the books agreed.

That is what Tallisto's agent does. It matches every bank line to the ledger, and a person signs it off. So the logo is two sticks, the stock and the foil, carrying the same two cuts.

One rule holds the system together: Lamp Green only appears where a person has approved the agent's work. It's never used on buttons or as decoration.

The rest is calm on purpose. Ink and Paper as the base, Instrument Sans for words, JetBrains Mono for figures, and a "ledger of tallies" pattern that never sits behind text. You can see it here on the website, the close dashboard, a mobile sign-off screen, business cards, an office wall and an Underground poster.

Would a finance team trust a tool more if its logo had a reason behind it, or do they only care about the numbers?

I design brand identities and build them into Webflow sites. Open to SaaS and fintech projects.

The tally stick story is the kind of thing a founder retells in every investor meeting, that's a brand doing sales work. "Lamp Green only where a person approved" is my favourite rule here, and it would carry beautifully into a board report too: green only on the numbers that are signed off.