Hi, Designers!🫶🏻

In recent days I published a new Branding project for an Interior Design studio, FT Studio, led by Federica Tomasello, a young and talented Italian Interior Designer.

The concept I worked on was the use of space, which is what she actually deals with every day. Her approach to interior design is built on listening to her clients and getting to know them in depth. This allows her to shape spaces around the people who will occupy them.

In the visual language, the concept translated into the construction of spaces between the letters F, T, and S. In this way, space becomes an integral part of the logotype. As for the typeface, we chose a serif, IvyPresto Display, to convey elegance, in line with the projects Federica produces. We paired it with a contrasting sans serif, in all its modernity.

The logo variants include a contracted version using only the first three letters, FTS.

I hope you found the design and the concept both pleasing and functional. Updates on all the other elements of the brand identity will follow. But if you're curious to see the whole project, it's already online on my profile: FT Studio, Interior Design Studio Brand Identity

Thank you for your attention, and happy designing to you all!😊