Visual identity for TheMissC, an Italian archive of haute couture garments and fashion magazines. A complete visual system built around one key element: the C in the logo, whose counter becomes a frame, a pattern, and a generative visual language.
"Design is a solution to a problem. Art is a question to a problem.”
— John Maeda
Brand exploration for 5Elem Hi-Tech, a leading Chinese manufacturer of high-tech industrial hoses.
With 40+ years of experience, the company delivers advanced solutions for oil & gas, fire safety, and agricultural sectors across 124 countries.
The visual concept reflects...
I can't wrap my head around why so many people dismiss or trivialize a project just because AI was used in the process.
Achieving a high-quality result with AI is anything but trivial. It requires discipline, intentionality, and design mastery to produce something actually...