Universal Music Group for Brands
Antonio Calvino
UNIVERSAL MUSIC GROUP FOR BRANDS is a internal division of Universal Music Group and it deal is producing experiences and advertising campaigns for big brands from all over the world (Google, Coca Cola, Mercedes, Mastercard, Nestlè, etc.).
The challenge was to create a versatile logo that could work for different needs, such as:
- Have the name of the main group (universal musical group);
- Adapt to various subsections of the company (Insights, Data, Live, Media ... and other services);
- Add the customer's logo inside the logotype;
- Add the logo of the Universal divisions (Bravado, Globe, Ume ...).
Siteweb: https://www.umgb.com/
Design bt Antonio Calvino and Alessia Visicaro.
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Posted Mar 20, 2025
Logotype for UNIVERSAL MUSIC GROUP FOR BRANDS, an internal division of Universal Music Group that produces experiences and advertising for big brands worldwide.
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29
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226
Timeline
Sep 1, 2020 - Nov 1, 2020
Clients
Universal Music Group
