Aveda x charity: water partnership campaign voice-Over

Provided professional voice-over services for charity: water's Earth Month campaign with longtime partner Aveda. This strategic partnership has raised over $5.7M since 2018, bringing clean water to more than 131,000 people across Nepal, Madagascar, India, and Ethiopia. My narration effectively bridged both brands' values while highlighting the significant impact of this collaboration.

The creative team needed voice-over work for a partnership campaign video that would:

Balance and represent both brands' distinct voices and values

Communicate the partnership's impact on clean water initiatives

Connect Aveda's sustainability commitment with charity: water's mission

Maintain professional quality despite quick turnaround requirements

Drawing on my dual expertise in social media strategy and performance, I was able to:

Cross-Brand Narration: Crafted a vocal performance that honored both brands' identities while creating a cohesive narrative

Efficient Production: Recorded high-quality audio using in-house equipment (Yeti mic and QuickTime), delivering the final assets through Slack to streamline workflow

Strategic Messaging: Ensured my delivery emphasized key partnership points and impact metrics to maximize viewer engagement

Flexible Collaboration: Worked directly with the video production team to implement feedback and timing adjustments as needed

The partnership campaign featuring my voice-over work:

Successfully published across both brands' platforms

Effectively communicated the impact of the collaboration

Maintained professional quality while meeting tight deadlines

Strengthened the narrative connection between Aveda's sustainability mission and charity: water's work

Cross-brand storytelling

Partnership content development

Voice-over performance

Remote production capabilities

Interdepartmental collaboration