EMPIRE is a global independent music company representing chart-topping, genre-defining artists. Their merchandise store is a major part of that ecosystem with more than 1,600 products, supporting frequent releases tied to artists, tours, and drops.

This project focused on modernizing EMPIRE’s commerce experience end to end. The existing storefront was functional, but outdated and heavily constrained by out-of-the-box Shopify patterns. My goal was to create a flexible, CMS-driven front end in Framer while ensuring the underlying commerce system could support scale, complexity, and long-term growth.