I designed and developed the ArrowHQ marketing website from the ground up—establishing a visually distinct brand identity and translating it into an engaging, high-performance online presence. By focusing on clarity, aesthetics, and usability, the site effectively communicates ArrowHQ’s value proposition and promotes user interaction.

Brand & Design Foundation: Starting from a blank slate, I collaborated with Rohan to determine key brand elements—such as color palettes, typography, and imagery. My goal was to create a bold, professional look that would resonate with a forward-thinking audience for the landing page.

Design Phase: In Figma, I outlined the site’s structure and user journey, ensuring the landing page told ArrowHQ’s new investment story in a way that feels logical, smooth, and visually consistent.

Development in Framer: After finalizing the high-fidelity designs, I built the landing page in Framer. This enabled an interactive and responsive experience that adjusts seamlessly across devices. Meaningful animations and micro-interactions were integrated to guide users naturally through the content.

Distinct Visual Identity: The custom design positions ArrowHQ as a trusted, cutting-edge brand within its niche.

Conversion-Focused Layouts: Strategic placement of calls-to-action and concise messaging drives user engagement and sign-ups.

Scalable Infrastructure: The Framer-based build allows for easy updates, ensuring ArrowHQ’s marketing site can grow alongside its evolving goals.