Humming.ai — Premium Ad Services · Framer Web Dev 💻

Humming, a trailblazer in the self-serve ad-buying space, needed a designer to assist them in their journey to revamp their marketing website. This involved a seamless migration from their existing HTML-based website to Framer's no-code environment, enhancing the site’s edibility and responsiveness while infusing Humming's new, energetic branding throughout.

Migrate the existing HTML-based website to Framer for more accessible site management.

Ensure full responsiveness across devices, with a keen focus on mobile usability.

Integrate the updated branding for a consistent and professional appearance across all site elements.

Humming sought a departure from conventional corporate aesthetics in favor of a pop art-inspired theme—bold, engaging, and unmistakably energetic. Their chosen palette featured vibrant yellows, black, and full-color logos for their repository of premium industry connections (Spotify, ESPN, Forbes, Kayak, The CW, etc). Bouncing off of their initial wireframes and bright color palette, I strategically incorporated bold shadows and updated iconography to complement the look without straying too far from the original vision.

A crucial step in the migration to Framer involved rebuilding each element of the existing site as a styled component. This approach not only preserved the visual and functional integrity of the original design but also optimized the website for easier future updates and scalability. By converting site elements into reusable components and styles within Framer, I ensured a flexible and efficient platform for ongoing enhancements.

I ensured the site was responsive to guarantee a flawless user experience on any device. The updated designs maintained their playful yet professional vibe across all breakpoints, from desktops to mobile devices.