Objective: RoofQuotes.com needed a custom-built website to resonate with an older, more traditional audience looking for reliability and professionalism. Inspired by the solid, trustworthy design of brands like Home Depot and CAT, the goal was to create a digital experience that felt grounded, straightforward, and accessible. The design had to balance modern functionality with a classic style, ensuring it appealed to users who value ease of use and a sense of familiarity.