Client: RoofQuotes.com, a comprehensive roofing service platform connecting homeowners with trusted roofing professionals across multiple regions.

Objective: RoofQuotes.com needed a custom-built website to resonate with an older, more traditional audience looking for reliability and professionalism. Inspired by the solid, trustworthy design of brands like Home Depot and CAT, the goal was to create a digital experience that felt grounded, straightforward, and accessible. The design had to balance modern functionality with a classic style, ensuring it appealed to users who value ease of use and a sense of familiarity.

Solution: We developed a layered website architecture using a custom CMS that supports a detailed structure of locations, service areas, and specific locations within each service area. Key features included a blog for social proof, enhancing credibility through informative content, and custom interactive forms that enable users to get instant quotes based on address and location.

Outcome: The website now serves as an accessible, user-friendly platform that effectively connects homeowners with roofing services while instilling confidence through a reliable, established look and feel.