The Denver CannaBabes Prohibition Posters was a collaborative community-driven project that reimagined the infamous Reefer Madness-era propaganda through a modern lens. Bringing together local cannabis influencers, advocates, and creatives, we recreated nine classic prohibition-era posters, infusing them with updated styles, bold storytelling, and an authentic representation of cannabis culture.

Challenge outdated stigmas surrounding cannabis through visual storytelling.

Celebrate the cannabis community by featuring real advocates and influencers.

Blend vintage aesthetics with modern design techniques to create impactful, shareable artwork.

The project directors gathered a diverse group of 15 cannabis influencers to participate as models in the recreations.

We analyzed original Reefer Madness posters, breaking down their composition, typography, and visual storytelling elements.

Developed a creative direction that balanced homage to the originals while updating them for a contemporary audience.

Organized and executed nine different photoshoots, each capturing a scene inspired by a classic prohibition-era poster.

Ensured that each shoot stayed true to the dramatic, exaggerated style of vintage propaganda.

Curated the best images for graphic design execution.

Recreated the iconic prohibition-era poster styles, updating them with a refined, modern graphic design approach.

Used era-appropriate typography, bold color schemes, and vintage textures while integrating updated visual elements.

Maintained consistency across all nine posters, ensuring they worked as a cohesive series.

Delivered high-resolution digital and print versions of each poster.

Shared the posters across social media, fostering engagement within the cannabis community.

Encouraged participants and audiences to use the posters as advocacy tools, sparking conversation about cannabis normalization.

The Denver CannaBabes Prohibition Posters became a striking and widely shared project within the cannabis community, successfully blending art, advocacy, and nostalgia. By reclaiming prohibition-era imagery and redefining its narrative, we transformed outdated fear-based propaganda into a celebration of cannabis culture, empowerment, and progress.