Photography: Escape Artists
Jacquelyn Barboa
Product Photography: Escape Artists at the Marijuana Mansion
Project Overview
Escape Artists, a leading cannabis brand known for its premium topicals and infused products, needed a bold and dynamic product photography campaign to elevate their brand presence. Set against the iconic backdrop of Denver’s Marijuana Mansion, this photoshoot captured the essence of Escape Artists—edgy, vibrant, and infused with a touch of nostalgia. Featuring a curated selection of cannabis influencers as models, the shoot blended modern cannabis culture with a retro-inspired aesthetic to create striking, high-energy visuals.
Objective
Showcase Escape Artists’ products in a fresh, visually engaging way that aligns with their brand identity.
Incorporate an edgy yet nostalgic atmosphere to resonate with both new and seasoned cannabis consumers.
Utilize the unique ambiance of the Marijuana Mansion to enhance storytelling and aesthetic appeal.
Creative Direction & Process
1. Location & Theme Development
Selected the Marijuana Mansion for its rich history, eclectic decor, and visually compelling spaces.
Developed a creative direction that merged vibrant, high-energy compositions with nostalgic undertones.
Designed shot lists that highlighted product usage while integrating immersive lifestyle storytelling.
2. Influencer & Model Curation
Collaborated with cannabis influencers who embodied the brand’s adventurous and artistic spirit.
Styled models with fashion-forward, era-blurring aesthetics to enhance the nostalgic yet modern vibe.
Directed talent to create natural, engaging interactions with the products.
3. Photography & Editing Execution
Captured a mix of lifestyle shots, close-up product images, and dynamic action shots.
Experimented with bold lighting, vintage-inspired color grading, and high-contrast compositions.
Applied post-production techniques to maintain a consistent, polished aesthetic across all images.
Outcome
The Escape Artists x Marijuana Mansion photoshoot successfully captured the brand’s edgy, vibrant, and slightly nostalgic essence. The campaign provided Escape Artists with a visually striking library of images that reinforced their identity as an innovative, stylish, and culture-driven cannabis brand.
The use of local influencers added authenticity and expanded organic reach, making this campaign a standout moment in their marketing efforts.
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Posted Feb 26, 2025
Working with local influencers and consumption lounges, I was able to create a tour to cover hundreds of pieces of content in one day with several models.
