Planted Human Resources is a specialized staffing and HR consultancy firm focused on the cannabis industry, providing tailored solutions for workforce development, compliance, and talent acquisition. The goal of this project was to create a logo that reflected the firm’s professionalism, industry expertise, and growth-oriented approach while maintaining a visual connection to both cannabis and human resources.

Develop a logo that conveys trust, growth, and professionalism within the cannabis industry.

Balance corporate credibility with an organic, welcoming aesthetic.

Ensure versatility across digital and print applications.

Conducted a discovery session with the client to understand their brand values, mission, and target audience.

Explored visual themes that combined HR consultancy professionalism with subtle cannabis references.

Sketched multiple logo concepts focusing on themes of growth, connection, and industry expertise.

Created an emblem that subtly incorporated cannabis-inspired elements without being overtly industry-specific.

Chose a clean, modern typeface to balance approachability with corporate professionalism.

Used a nature-inspired color palette to reinforce themes of growth, stability, and sustainability.

Iterated on designs based on client feedback, refining details for clarity and impact.

Delivered the final logo in multiple formats for web, print, and merchandise applications.

Provided branding guidelines for color usage, typography, and logo placement.

Ensured scalability and adaptability across business cards, marketing materials, and digital assets.

The final logo successfully positioned Planted Human Resources as a trusted, forward-thinking consultancy within the cannabis industry. The design balanced professionalism with organic elements, reinforcing the company’s commitment to cultivating strong workplace environments while maintaining credibility in a rapidly evolving market.