Hospitable gave us one job. Make a short-term rental host feel seen and use story to drive a feeling. No feature walkthroughs, just a video that a new short term rental host would relate to. What we landed on was a voicemail. A host leaving a message for a friend who just listed their first place. And for the visuals we landed on approaching it from the POV the host's iPhone. What are moments a host would actually capture in the lead up to hosting for the first time? We made the whole thing with generative AI. That's the part some people will push back on, and that's fair. But most of our time went into restraint. Pulling the generated stuff back until it felt ordinary and lived-in instead of shiny. AI just let us build that world without a five-figure shoot getting between us and the idea. Multiple models for the homes and the people, Seedance for video, and VO with elevenlabs. It was refreshing to use these tools to chase a feeling, not just try to wow people with AI. We learned a ton in this project and look forward to creating more with this team.

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Recent work for Outlier AI.

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X is hosting a competition for an ad built with Grok Imagine 1.0. To be honest I ran out of credits/usage before locking up a concept so the constraints were real. But still enjoyed putting this together. First time using Imagine and I was actually pretty impressed.

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Explainer Video for Workfully's Recruitment Platform

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Bobby Jocson

Your Video Partner Built For Marketing Teams