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Bobby Jocson
Your Video Partner Built For Marketing Teams
- $50k+
- Earned
- 8x
- Hired
- 4.75
- Rating
- 159
- Followers
Recent product update video for a client
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We just made this for a client in a day. Shooting it would've meant weeks of planning and about 10x the budget.
The concept is the asset. It's a structure built to repeat: new characters, a new situation, and the same payoff every time.
I come from production and I still think real shoots are some of the most valuable work we do.
A founder telling their story, a documentary, an event that happened in a real place on a real day. As AI content fills the feed, that stuff is going to stand out more.
Everything else is changing fast. When producing a concept gets this cheap and fast, the hard part (and valuable part) is deciding what to make and why.
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One of our favorite & most challenging parts of product video is figuring out how much someone actually needs to see to understand the product
That’s where motion and pacing do a lot of the work: guiding your attention and giving each step enough room to make sense.
Here’s our latest video for evolv, made by the VAAS team.
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Animation works best when it makes the product feel easier.
We leaned hard into that idea here.
Latest with the incredible First Bite team.
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