Bobby Jocson

Animation works best when it makes the product feel easier. We leaned hard into that idea here. Latest with the incredible First Bite team.

Before you bring a video idea to any creative team, answer these six things first.

I put together a short video walking through answers you should be able to answer before starting a video project. Things like what the video actually needs to accomplish, where it's going to live,...

Most marketing teams build the product video first and then try to figure out social later. That's the order that creates the "can we just crop this to 9x16" conversation, and by that point you're already working backwards. Here's what usually happens. The team puts real...

[DISCLAIMER]: I do not love being on the other side of the camera, but its something I am going to try and do more of. And its only right because I have an amazing team and I should be talking about all the great stuff we are creating. It also will help me sort through my...