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Bobby Jocson
Your Video Partner Built For Marketing Teams
- $25k+
- Earned
- 7x
- Hired
- 4.75
- Rating
- 102
- Followers
Hospitable gave us one job. Make a short-term rental host feel seen and use story to drive a feeling.
No feature walkthroughs, just a video that a new short term rental host would relate to.
What we landed on was a voicemail. A host leaving a message for a friend who just listed their first place. And for the visuals we landed on approaching it from the POV the host's iPhone. What are moments a host would actually capture in the lead up to hosting for the first time?
We made the whole thing with generative AI. That's the part some people will push back on, and that's fair.
But most of our time went into restraint. Pulling the generated stuff back until it felt ordinary and lived-in instead of shiny. AI just let us build that world without a five-figure shoot getting between us and the idea.
Multiple models for the homes and the people, Seedance for video, and VO with elevenlabs.
It was refreshing to use these tools to chase a feeling, not just try to wow people with AI. We learned a ton in this project and look forward to creating more with this team.
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Recent work for Outlier AI.
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1K
X is hosting a competition for an ad built with Grok Imagine 1.0.
To be honest I ran out of credits/usage before locking up a concept so the constraints were real. But still enjoyed putting this together.
First time using Imagine and I was actually pretty impressed.
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746
Explainer Video for Workfully's Recruitment Platform
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Reach Capital Logo Animation
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New work for @Parentr.
The everything app for parents and families.
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731
Logo animations that never made it to the finish line.
We aimed for something minimal and flexible, built to fit a variety of use cases for YouTube videos.
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Comic book trailer but make it feel like a Netflix trailer. We love working on these!
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End screen logo animation we made for a client. The sound design makes it feel so satisfying.
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More abstract motion!
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Spec: Figma Make
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DSTLRY - Big Burn - Comic Trailer
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Motion design and animation are hot right now. As they should be! So much great work out there and we love working on those projects for clients as well.
But live action content is where my journey with video started. And when I get to shoot and edit a project it's always fun!
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As creatives, we’re always on the go. Jumping from one brand project to the next. But every now and then, it’s worth slowing down and making something you want to see in the world.
Where do you think we pulled inspiration for this one?
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We love creating these mixed media podcast clips.
1. Finding a high impact clip
2. Adding in mixed media to give it a more grounded feel
Still trying to figure out what we call these types of videos. Right now we just call them "elevated podcast clips". What would you call it?
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How do you take a long script and bring it to life with motion and visuals?
Here’s how we approached it, turning words into something that moves, feels, and connects.
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Spec: Spotify DJ Feature – Animated Concept Video
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Unlocked Membership Videos
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Owl & Key For Business
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Brilli - Product Launch Video
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9