Bobby Jocson

Recent product update video for a client

The AI reply comments on here are out of control. You will build your network and clientele 5x faster if you just respond with your real thoughts, feedback, etc.

We just made this for a client in a day. Shooting it would've meant weeks of planning and about 10x the budget. The concept is the asset. It's a structure built to repeat: new characters, a new situation, and the same payoff every time. I come from production and I still think...

One of our favorite & most challenging parts of product video is figuring out how much someone actually needs to see to understand the product

That’s where motion and pacing do a lot of the work: guiding your attention and giving each step enough room to make sense.

Here’s our latest video for evolv, made by the VAAS team.