Evolv Product Video: Using Motion and Pacing to Explain ProductsEvolv Product Video: Using Motion and Pacing to Explain Products
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One of our favorite & most challenging parts of product video is figuring out how much someone actually needs to see to understand the product
That’s where motion and pacing do a lot of the work: guiding your attention and giving each step enough room to make sense.
Here’s our latest video for evolv, made by the VAAS team.
BEY's avatar
Been using this palette for some motion work lately too. Really love it. Beautiful content, great work!
Umar's avatar
Great work...
Ashrafuzzaman's avatar
Good one! Worked on a similar project too.
Aditya 's avatar
How much someone needs to see before they get the product is the real brief for any explainer. Giving each step enough room to land instead of rushing is what separates a product video from a feature dump.
Rafee 's avatar
The glow on the Vee button draws the eye before the UI even appears. Nice pacing for a 1 minute product video.
Joyjit's avatar
This design feels intentional, every element earns its place here.
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