Umar Farooq
SaaS Motion Designer | Product Demo Videos • Explainers
What a SaaS motion project looks like behind the scenes.
The final video might look simple.
But behind a few seconds of animation, there can be a lot happening:
→ Designing the UI
→ Building the scene in After Effects
→ Setting up layers and timing
→ Animating interactions
→ Refining transitions and movement
→ Making sure every element supports the story
This was from a recent product video I created for LTAI.
The goal wasn't to make the UI move just for the sake of movement.
It was to make the product experience clear, engaging, and easy to follow.
That's the part of motion design I enjoy most:
Making complex software feel simple.
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How do you make a complex AI product easier to understand?
That was the challenge behind a recent product video I created for LTAI.
The goal was simple: show what the product does clearly, without overwhelming the viewer.
I focused on:
→ Clear product storytelling
→ UI-driven visuals
→ Motion that guides attention
→ A clean, modern SaaS visual language
The result was a launch video designed to introduce the product quickly and make the experience easier to understand.
The client loved the final result.
This is what I enjoy most about SaaS motion design, taking something complex and making it feel simple.
Launching a SaaS or AI product? Let's make it easier to understand.
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Motion graphics explainer for WEEL
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Demo for Propcode
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