Spec: Figma Make
Bobby Jocson
The Setup
Figma Make sits at the intersection of design and code. It lets teams turn design intent into working UI faster, without breaking flow between designers and developers.
The challenge with features like this isn’t capability, it's explanation.
This video was about showing how Figma Make works in a way that feels clear, grounded, and fun.
The Problem to Solve
Most AI product videos do one of two things:
Overpromise with flashy visuals and vague language
Or drown the viewer in technical detail
We wanted a third option.
The goal was to:
Explain the workflow without turning it into a tutorial
Show real UI without it feeling like a screen recording
Keep designers and developers equally engaged
Match Figma’s calm, product-first brand language
The Approach
We treated the video like a guided walkthrough.
That meant:
Leading with the problem before introducing Figma Make
Using motion to direct attention, not decorate screens
Letting the interface carry the story
Keeping pacing tight and intentional
Every beat answers one question, then moves forward.
The Execution
The video combines real Figma Make UI with subtle motion overlays to clarify what’s happening at each step.
Execution details:
Clean callouts that highlight key interactions
Motion used only where it adds understanding
Clear visual hierarchy to reduce cognitive load
A structure that mirrors how someone would actually use Figma Make
The result feels informative without feeling heavy.
The Result
The final video clearly communicates:
What Figma Make is
How it fits into a design-to-code workflow
Why it reduces friction for teams
It works as:
A product overview
A sales or launch asset
A reference piece for teams evaluating the feature
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Posted Oct 3, 2025
A product walkthrough for Figma Make, focused on clarity, real UI, and showing how design moves into code without breaking flow.
