Brand Identity for SalesCampaigns
You can see full presentation just uploaded here. (https://contra.com/p/2Y2NmFoe-brand-identity-for-sales-campaigns?r=filip_panov_4bzzswaq)
Lately I've recognized this direction on the rise and been inspired to create a collection of 18 images blending the Classical Art - Renaissance oil painting mastery with digital pixel/ASCII aesthetics, Classcii. It is a mix of centuries, a modernized and futuristic direction of the classic.
Each image is crafted around a specific tension, the classical figure or scene rendered in full oil mastery, while the digital/ASCII layer intrudes at a specific point.
Using the @Contra Labs ecosystem to choose the most adequate Ai models from the Creative Arena Leaderboard, I wanted to briefly share my personal taste and evaluation on the outputs these models generated, based on the benhchmark methodology.
For the imagery references I used Seedream 5 Lite and Google Nano Banana 2, whereas for the Image to Video I used Kling 3.0 and Veo 3.1 Fast.
In terms of Visual quality & aesthetics overall I would rank them fairly simillar with Seedream having a slight edge on the composition, specfically achieving more symmetrical outcomes featuring center alignment and a better use of whitespace, opposed to Nano Banana 2 where the use of rule of thirds is more prominent, making it visually in comparison less balanced.
Considering the Prompt adherence & accuracy, I find both models very much aligned, having Nano Banana 2 more intensified use of asscii / pixels across all outcomes, which according to my minimal taste I would rank this a weakness rather than a strong side.
Finally, in terms of Motion Realism I would unanimously rank Kling 3.0 as the better option here, considering the fluidness and physics consistency among majority of the elements in the reference. Additional advantage will be the ability to perform better at no prompt insertion compared to Veo 3.1 fast.
You can download the collection here. (https://www.patreon.com/posts/classcii-imagery-155250591)
If you actually want to know the real reason behind this, read below.
The Gen X Soft Club aesthetic, which thrived from the late ’90s through the 2000s, captured a sleek, urban vision of the future. Defined by cool muted tones, minimalist design, metallic textures, and city backdrops like train stations and nightclubs, it reflected a polished evolution of the Y2K look. Drawing from underground club culture, early electronic music, modern architecture, and tech-inspired visuals, it often featured blurry photos, bloom lighting, and smooth typography that evoked quiet sophistication.
Now, this style is being rediscovered by younger generations as a form of “quiet futurism” — a nostalgic yet refined take on what people once imagined the future would look like. Many describe it as “the future that never existed.”
My opinion below ⬇
The Baller Fund | Brand Identity
The Baller Foundation is in the youth sports philanthropy sector. They provide scholarships, grants, and training resources to young athletes who demonstrate talent, drive, and commitment, but lack the financial means to participate in competitive club sports programs.
I helped them develop an inspiring & empowered identity which reflects their brand personality and values. As an outcome, I'm creating their path to establishing trust, building confidence be percieved prestigous.
See full project here
(https://contra.com/p/sQ7rvQZQ-the-baller-fund-or-brand-identity?r=filip_panov_4bzzswaq)
Introducing the Ultimate Brand Guidelines + Strategy Kit built for designers & large scale brands.
The Two-in-One Brand Template is an extensive brand guidelines and strategy kit spanning 39 pages, divided into 9 chapters and 28 sub-categories. Designed for Adobe Illustrator and InDesign, this template provides a comprehensive, dual-purpose solution covering all touchpoints where your customers encounter a brand, blending strategic insight with visual execution.
The time-consuming nature of creating a brand guidelines document is well known to all brand designers. We developed this clean and straightforward brand guidelines + strategy template as a result. We've already taken care of the details, so stop wasting time on them.
Available for download here (https://contra.com/products/fbBKVuE9-brand-guidelines-strategy-kit)
Arcane is my first ever custom-designed typeface, a futuristic, monospaced font built entirely from geometric shapes on a modular grid. I've spent many months of work and dedicated my time to design this in order to show gratitude and appreciation to my community. 🔥
I want to use this opportunity to share my hard work with you.
You can grab it for free, just reach out if interested. 😊
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Viewing at the logo you designed, in motion, is a next level satisfaction. I turned this progressive symbol into a 3D Chromatic, infinite spinning animation.
A young wild horse, raised in a narrow canyon, had never seen open plains. One dawn a storm broke the fence that hemmed her in. She stepped out hesitantly, then felt the wind shift, suddenly she bolted, mane streaming like flame, covering more ground in an hour than in her entire life before. Freedom wasn’t given, it was seized the moment the barrier fell.
As we step into this Year of the Fire Horse, what are your big intentions, goals, or new beginnings for 2026?
Drop them below, I’d love to hear what fresh paths you’re charging toward.
#yearofthefirehorse
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Hey everyone! 🖐🏻
I guess I'm part of the community now. 😊
I'm Filip, a dedicated brand designer with the aim of designing inspiring brand experiences.
An interesting fact about me as you may not know, I'm also the founder & curator of one of the larger design communities on Instagram, Logobook.
I'll jump straight in with one educational article (https://www.instagram.com/p/DPgcOD5jJ25/?img_index=1) I created today, hopefully you might find valuable.
I recently joined contra and thrive to bring value, inspire and be inspired among this extremely talented community. ⚡
I enjoyed building this smooth interactive animation using @Unicorn Studio , it will find its home soon. How do you like the dithered pattern integrated throughout?
I created a Two-in-One Brand Template as an extensive brand guidelines and strategy kit spanning 39 pages, divided into 9 chapters and 28 sub-categories.
Designed for Adobe Illustrator and InDesign, this template provides a comprehensive, dual-purpose solution covering all touchpoints where your customers encounter a brand, blending strategic insight with visual execution.
See complete guidelines here (https://contra.com/p/EbAQZEkB-brand-guidelines-strategy-kit-template?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=filip_panov_4bzzswaq)