Filip Panov's Work | ContraWork by Filip Panov
Filip Panov
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Filip Panov

I make founder brands premium, trusted & story-led

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Followed by Daniel G , Andrés S, and Kraig M

Skopje, North Macedonia

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Skopje, North Macedonia

Brand Identity for Propane
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Cover image for Wujhat Brand Identity Development
Wujhat Brand Identity Development
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Armstrong Brand Identity Expansion
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Cover image for *Humanizing an AI Kid's Coffee
*Humanizing an AI Kid's Coffee Brand* For this challenge, I developed a complete brand identity for a fictional kid's coffee brand (Детско Кафе- In Cyrillic alphabet as my primary script, I felt it would be a unique decision), documenting every stage of the creative process from exploration to execution. Using Envato as my primary creative toolkit, I explored multiple directions across logo design, visual identity, custom graphics and patterns, AI-assisted imagery, music and sound generation, packaging design, and a short animated brand story inspired by authentic photos from our family trips, transformed into playful doodle illustrations. Throughout the project, I intentionally highlight the moments where human intuition made the difference, rejecting stronger looking but weaker concepts, redesigning typography and composition, solving real-world print and packaging challenges, building a cohesive visual system, and shaping a brand personality that feels playful, memorable, and emotionally authentic. This isn't the story of what AI helped create, it's the story of the decisions that only a designer could make.
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