Filip Panov

Is sketching part of your creative workflow or we've forgotten what it feels to be human?

Depending on the projec's scope, I normally like to explore my ideas on paper before I come up with the best solution. And no, they're not perfect. They are rough and messy, my goal is so...

Armstrong | Brand Identity Expansion

Expanded Armstrong’s existing visual identity into a more expressive digital brand system. The work built on the established logo and website direction, creating a cohesive visual language that carries the brand confidently across key...

In a feed full of perfect gradients, this is what actually is more appreciated and stops the scroll. As AI generated design floods every feed, “human ” is becoming the highest-value word in branding. [SWIPE ------->} 1. Imperfect Alignment A slightly off-grid element, a...

Astra Kitchen & Lounge | Brand Identity

Astra Kitchen & Lounge is a new restaurant concept offering a refined casual dining experience — consistent, design-forward, and welcoming. It’s an everyday destination that feels warm & elevated, blending clean aesthetics, rhythmic...