Fish Taco Co. Brand Identity Design

Fish Taco Co. is a local restaurant serving tacos with a fresh catch type fish.  

Our brand identity project for the local taco restaurant is a playful ode to the art of culinary innovation. The logo, a clever masterpiece, ingeniously intertwines a slightly wrapped taco to form the shape of a fish, utilizing the negative space within. This imaginative twist not only symbolizes our specialty in fresh catch fish tacos but also captures the essence of creativity and flair that defines our menu.

The overall brand identity is a celebration of the illustrative, organic, and fun spirit that sets our restaurant apart. Beyond a mere emblem, our logo serves as a visual feast, inviting customers to indulge in the imaginative fusion of flavors that await them. The illustration mirrors the organic and fresh nature of our ingredients, promising a dining experience that is as delightful as it is delicious.

As patrons enter our restaurant, they are welcomed not just by the aroma of sizzling tacos but also by an identity that resonates with vibrancy and charm. Whether it's the slightly wrapped taco forming a fish or the playful color palette that adorns our materials, every element of our brand identity invites customers to join us on a culinary adventure that is as visually appealing as it is mouthwateringly satisfying.

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