Roasting Room Coffee Branding and Packaging

This coffee packaging and branding project for Roasting Room showcases a refined yet approachable identity for a specialty coffee brand roasted in Qatar. The brand reflects a harmonious balance of artisanal quality and modern elegance, appealing to coffee connoisseurs who value both flavor and aesthetics.

The packaging design features a calming palette of pastel blue, soft beige, and muted purples, enhanced with botanical illustrations that evoke a sense of freshness and origin. The use of a minimal line-art logo and elegant serif typography conveys sophistication, while the gold metallic clip and accessories add a premium, crafted touch.

Carefully structured labeling on the bag offers transparency about the coffee’s origin, altitude, tasting notes, and process—underscoring the brand's dedication to quality and traceability. Overall, the branding captures the essence of thoughtfully roasted coffee, elevating the experience with serene visuals and a tactile, luxurious presentation.

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