Packaging & Branding for Sugar Taste

Sugar Taste represents a sweets brand, offering the most delicious types of cakes and sweets. The goal was to create a bright and joyful brand identity reflecting their tasty products.

Inspired by the natural ingredients, the shapes throughout are mainly organic, followed up by bright pastels, featuring grainy and watercolor textures.

Finally, a prioritizing task was to achieve a happy and positive brand’s personality,leaving consumers a plesant experience.

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