Brand Identity for Fish Taco Co.

Fish Taco Co. is a local restaurant serving tacos with a fresh catch type fish. 

Our brand identity project for the local taco restaurant is a celebration of taste, personality, and a touch of whimsy. The logo takes the form of an illustrative badge, featuring the inspiring woman chef behind the flavorful recipes that define our menu. But it doesn't stop there; it's the authentic twist that makes it truly special.

In this culinary badge of honor, the chef is uniquely portrayed with a fishbone braid in her hair, mirroring the distinctive fish types that make our tacos extraordinary. This subtle yet playful detail encapsulates the essence of our fresh catch tacos, adding a touch of charm and uniqueness to our brand.

Their restaurant is not just about serving tacos; it's an adventure of flavors. The brand identity exudes a fun and adventurous vibe, mirroring the lively atmosphere of our eatery. A mix of bright and earthy colors sets the tone, inviting customers to embark on a culinary journey that is both vibrant and grounded.

This project is more than a logo; it's an invitation to savor life's flavors with a side of fun. The woman chef badge is not just a symbol; it's a representation of the passion, creativity, and a touch of humor that goes into every taco we serve.

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