Parkwood American Grille | Brand Identity Project

Parkwood American Grille is a nod to classic restaurants and bars like the Polo Bar in Chicago and New York. We feature simple but well-executed dishes that cater to guests at fair prices but are addictive and consistent enough that you want to visit the space weekly. Sometimes for lunch or weekday dinner.

Our space is dim but well lit and wood finishes with classic white tile finishes are on the walls. Brass accents for the bar area and nice bossa nova-like music is playing. We offer martinis, classic on the rock margaritas and a small but rounded menu.

The brand identity project for Parkwood American Grill is a celebration of timeless charm and culinary excellence. The logo, a classic and elegantly customized typography, encapsulates the calm and inviting personality that defines this classic yet casual restaurant. Each letter is meticulously crafted to evoke a sense of sophistication, inviting patrons into a refined dining experience.

The color palette is a symphony of mature and sophisticated leafy and lime green tones. These colors reflect the freshness of our ingredients and the vibrant atmosphere within the restaurant. The greens not only bring a touch of nature but also convey a commitment to using the finest, freshest elements in crafting our well-executed dishes, grill selections, and martini cocktails.

At the heart of Parkwood American Grill are brand values rooted in the promise of fresh ingredients and consistent service. We are dedicated to delivering the best casual dining experience — where every dish is a testament to quality, every cocktail is a masterpiece, and every visit is met with warm and attentive service.

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