Parkwood American Grille | Brand Identity

Parkwood American Grille is a nod to classic restaurants and bars like the Polo Bar in Chicago and New York. We feature simple but well-executed dishes that cater to guests at fair prices but are addictive and consistent enough that you want to visit the space weekly. Sometimes for lunch or weekday dinner. Our space is dim but well lit and wood finishes with classic white tile finishes are on the walls. Brass accents for the bar area and nice bossa nova-like music is playing. We offer martinis, classic on the rock margaritas and a small but rounded menu. Our brand identity project for Parkwood American Grill is a harmonious blend of classic sophistication and casual charm, mirroring the essence of this establishment known for its well-executed dishes, grilled delights, and martini cocktails. At the heart of this visual identity is a fully customized typography, casual yet elegant, with subtle lines within the letters that gracefully mimic branches, paying homage to the park area surrounding and inspiring the very name. Immersed in a mocha background, the logo features a wooden beige color that adds warmth and a touch of rustic charm. Delicate brass-like details elevate the design, echoing the refined yet relaxed atmosphere found within the restaurant. This color palette not only signifies the natural tones of fresh ingredients but also resonates with the establishment's commitment to consistency and quality. Parkwood American Grill stands for more than just a dining experience; it's a celebration of fresh ingredients and unwavering service standards. The brand identity we've crafted reflects these values — a commitment to culinary excellence and an atmosphere that feels both familiar and refined.

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