About Care | Brand Identity

Our brand identity project for About Care is a journey into luxurious tranquility and cultural elegance. At the heart of this project is a fully customized and sumptuously elegant typography, drawing inspiration from the flowing shapes of the Arabic alphabet. This design not only resonates with the rich cultural heritage but also reflects our commitment to creating an atmosphere where clients can escape, relax, and emerge feeling renewed and empowered.

The logo serves as a visual tapestry, weaving together the holistic values of our beauty spa. Each curve and contour in the typography mirrors the rejuvenating experience we offer—one that goes beyond external beauty, embracing the concepts of holistic wellness, self-care, and inner beauty.

Accompanied by warm, grainy, and earthy colors, our brand palette mirrors the diverse beauty of different skin tones. These hues not only evoke a sense of warmth and comfort but also celebrate the individuality of every client who steps into our sanctuary. From the moment one enters About Care, they embark on a journey where beauty is seamlessly interwoven with culture, and self-care becomes a transformative experience.

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